Two 2-day workshops as a part of the project “Education for Public Relations Officials“, implemented by the Public Administration Reform Coordinator's Office (PARCO), for Public Relations Officials of the Government of the Federation of BIH and the Councils of Ministers of BiH, were held in Sarajevo, and with the workshop which was held from March 29-30 in Mostar, cycle of trainings within this project has finished
“By implementation of this project, the beneficiaries were introduced with public relations theory and practice and different experiences in the field of public relations. This will contribute to increase in perception of the PR concept and increase of the level of qualifications of employees in the Public Relations Units for everyday application of the concept. Study travel in an EU country is also planned by this project, with the main goal of introducing the European practice to the public relations officials“, said Vedrana Faladžić, spokesperson of the Public Administration Reform Coordinator's Office.
The participants attended the lectures on planning of PR campaigns, communication through new media, crisis and strategic communication and institutional reputation.
“This training program for employees of the Press Office of the Council of Ministers of BiH, the Office for Public Relations of the Government of the Federation of Bosnia and Herzegovina, the Bureau for Public Relations of the Government of the Republic of Srpska, the Government of the Brčko District of BiH, officials for public relations of the ministries at the state and entities level and officials of administration bodies in BiH who are not spokespersons, but deal with the affairs from the domain of public relations, has been completely adjusted to the users’ needs and requests, obtained through implemented research on standpoints of the public relations officials”, said Lejla Brčaninović, PR Director of Prime Communications Agency.
The goal of the project is strengthening capacities and standardisation of practices of public relations officials in the administration bodies of BiH, introducing them with experiences of institutional communication, public relations theory and practice through direct approach to experiences of European practice in that area, strengthening cooperation among participants in this project and exchange of their experiences.
Project implementer is Prime Communications Agency, chosen through an open procedure of public procurement. This project contributes to implementation of measures from the Action Plan 1 of the PAR Strategy.