A two-day theme conference “PR Network II”, which gathered over 50 information / public relations officers in the institutions and administration bodies of all the levels in BiH, took place in Teslić, in the period from 19 June to 20 June 2017.
During the two-day conference, the participants had the opportunity to discuss various theme areas, such as modern trends in marketing in the institutions of public administration, institutional communication in public administration, trends and experiences in development, etc.
The conference was organised within the project “Training of Public Relations / Information Officers phase II”, which is financed by the Public Administration Reform Fund, and implemented by the Kroanuer Consulting d.o.o. Sarajevo.
– These activities improved the existing knowledge, and developed a new knowledge of the civil servants dealing with public relations in public administration, in the fields of strategic communication management, communication in crisis situation and management of social networks, said Mubera Begić, expert adviser for public administration reform.
The objective of this project is to contribute to development of human resources through development and widening of expertise and competences of the information / public relations officers in the institutions and administration bodies of all the levels in BiH, through training in additional fields significant for their work.
– From the other side, the purpose of the project was achieved, i.e. improvement of practices and capacity development of the administration institutions regarding institutional and strategic communication, and public relations in the segment of human resources development in the area of Institutional communication, concluded Nermin Podžić, leader of the project “Training of Public Relations / Information Officers phase II”.
During the project implementation, there were also trainings for over 70 information / public relations officers in the administration institutions of the Council of Ministers of BiH, the Government of the Republic of Srpska, the Government of the Federation of BiH and the Government of the Brčko District of BiH. The trainings entitled Communication Management were held in Teslić in the period from 29 May to 1st June 2017, and they were structured based on the results of the research, which was also implemented during the project implementation.